Pfizer ya dauki nauyin sabon wasan barkwanci, "Jaruman Kullum," don roƙon mutane da su sami kaka na Covid boosters. Makircin sabon wasan barkwanci ya ta'allaka ne a kusa da wani kakan yana jiran jab a wani asibitin da ya fuskanci hari daga Avengers villain, Ultron.
"Za mu iya yin gwagwarmaya da makiya masu tsauri, masu tasowa," in ji kakan wanda ya rufe fuskarsa ya tabbatar wa mutanen da ke cikin dakin jira, "idan kuna son daidaitawa, ku yi yaƙi da ku kuma ku ɗauki matakai don kare kanku. Yana da mahimmanci ga al'ummomin gaba ɗaya su taru don taimakawa wajen yaƙar barazanar." Ba duka jarumai ne ke sa hula ba, ka sani.
Wannan jaruntakar Marvel da Disney ne. Haɗa abin rufe fuska da alluran rigakafi tare da jarumai ko dai yana da kwarin gwiwa, ko kuma yana da fa'ida sosai. Yi ado da shi yadda kuke so, amma Band-Aids akan hannun tsofaffin maza ba daidai ba ne. Yana da nisa daga muscular Thor da hammarsa. Kuma duk wani mummunan al'amari na allurar rigakafi yana tsaye ne don huda sha'awar babban jarumi kamar allura ta cikin cape.
Mun sani daga takardun da aka samu ta hanyar buƙatun yancin bayanai ta Judicial Watch Inc. girma, cewa gwamnatin Amurka ta shirya yin haɗin gwiwa tare da Hollywood guilds don "aiki saƙon rigakafi a cikin rubuce-rubuce da shirye-shiryen talabijin na gaskiya," Disneyland Parks, manyan wasanni na wasanni, dandalin sada zumunta, jaridu na Katolika da wasiƙun labarai, shirye-shiryen talabijin na safe da rana, shafukan nishaɗi na Hispanic ... jerin suna ci gaba. Wannan sabon wasan barkwanci wani bangare ne na ɗimbin hanyoyin sadarwa don matsawa ɗauka.
"Nishaɗi shine suturar sukari don magungunan hankali," in ji Edward Hunter cikin hikima a cikin littafinsa Wanke Kwakwalwa: Labarin Mazajen Da Suka Kare Shi. Hunter ya yi hira da mayaƙan yakin Koriya da suka tsira daga sansanonin POW da fararen hula da ke China game da abubuwan da suka faru na wanke kwakwalwa da kuma yadda suka tsira. “Magungunan hankali” suna da alaƙa da jiyya a cikin al'umma, ta yadda mutane ba za su iya tserewa daga farfagandar gurguzu ba, gami da nishaɗi.
Gabaɗaya muna haɗa farfagandar talabijin da ƙasashe masu mulki da gurguzu. Koyaya, yin amfani da talabijin don aikin injiniyan zamantakewa ba shine kawai kiyaye waɗannan gwamnatocin ba. Ana ƙara fitowa fili cewa hatta a ƙasashen dimokraɗiyya ana iya samun alaƙar da ba na hukuma ba tsakanin gwamnati da kafofin watsa labarai na nishaɗi. Kuna iya tunanin cewa ƙarshen ya ba da tabbacin hanyoyin musamman a cikin yanayin annoba, ko kowane saƙon lafiyar jama'a. Amma banbance tsakanin manufofin kiwon lafiyar jama'a da manufofin siyasa ba a bayyane yake ba.
Farfagandar boye ya aikata Ƙaddamar da hanyar zuwa fina-finai da talabijin, kamar yadda haɗin gwiwar Marvel ya nuna. Anan cikin Burtaniya, Ƙungiyar Halayyar Halayyar ta buga rahotanni masu bayyanawa da taimako. Wanda aka fi sani da suna Nudge Unit - bayan wani nau'i na kimiyyar ɗabi'a da ake kira 'nudge' - ya kasance wani ɓangare na gwamnatin Burtaniya, kodayake yanzu ta kasance mai zaman kanta. Yayin da har kashi daya bisa uku mallakar gwamnatin Burtaniya ta buga wani rahoto mai taken 'Ikon TV: Nudging Viewers to Decarbonise their Lifestyle.' Wannan ha] in gwiwar tare da mai watsa shirye-shirye Sky ya yi wasu shigar ban mamaki:
"Canjin halayya ta hanyar watsa shirye-shirye da kafofin watsa labarai na gargajiya an yi shi a tarihi don inganta lafiyar jama'a, haɓaka daidaiton jinsi, da rage tashin hankali. Ka yi tunanin yuwuwar rage fitar da hayaki idan aka yi amfani da hanyoyi iri ɗaya don ƙarfafa halaye masu dorewa!'
An daɗe ana amfani da kafofin watsa labarai don haifar da canjin ɗabi'a. Rahoton ya yi bayani dalla-dalla hanyoyi da dama da za a iya amfani da TV ɗin don karkatar da mu zuwa halayen Net Zero, gami da shirye-shiryen yara, sassan labarai har ma da jeri na samfur.
Akwai ƙaramin gardama tare da kyawawan manufofin wasu kamfen na kiwon lafiya da gwamnati ke goyan bayan. Haɗin kai na saƙon shan taba tare da ikon ikon mallakar Superman ya haifar da Nick O'Teen, wani baddie wanda ya yi ƙoƙarin ɗaukar yara zuwa rundunarsa ta masu shan taba. Dalilin da ya sa shi ne a kai hari ga yaran da ake tunanin za a iya haifar da su cikin sauƙi zuwa zaɓi mara kyau, amma kuma yara a matsayin 'wakilai' za su rinjayi iyaye su daina shan taba. Amma, mahimmanci, kyawawan niyya sun kasance a bayyane a cikin tallace-tallace. Wannan duniya ce baya ga labarai da edita da ake tasiri a ɓoye, a waje da tsarin talla na gaskiya, wanda ke ƙarƙashin tsari.
Nunin TV na yara "Lazy Town" yana haɗin gwiwa tare da Change4Life, wani shiri na gwamnatin Burtaniya don ƙarfafa ingantacciyar lafiya da magance kiba. Kwanan nan Russell T Davies ya ce Likitan da zai binciko batutuwa kamar sauyin yanayi. A lokacin COP26, duk manyan wasan operas na sabulu na Burtaniya sun haɗu da labaran labarai masu jigon yanayi.
Masu yada farfaganda suna kara kwarin gwiwa don bayyana kokarinsu a bainar jama'a. Abin kunya ne don ba su ga abin kunya ba. Muna rayuwa ta hanyar karkatar da makirci a cikin ci gaban farfaganda.
A cikin George Orwell's 1984, Telescreen ya kasance allon wajibi a kowane gida, ana amfani da shi don yada farfaganda amma kuma yana kiyaye mazauna a karkashin kulawa. Allon wayar "zai iya dimm, amma babu wata hanyar rufe shi gaba daya." Abin farin ciki a gare mu, za mu iya rufe wayoyinmu idan muna so. Faduwar alkalumman kallo sun nuna cewa mutane suna yin haka. Wataƙila ba sa son a yi musu wa’azi.
Wannan sabon haɗin gwiwa tsakanin Marvel da Pfizer shine Super Lame. Zai iya zama Babban Riba ga Marvel, amma ina tsammanin zai zama Babban lalacewa ga alamar.
An sake bugawa daga marubucin Mayarwa
