Sabon kayan Musk da aka saki a karshen mako yana tabbatar da mafi munin. Yaran maza da mata na banal a baya a cikin manyan jami'an Twitter ba kawai suna cikin farin ciki na ƙoƙarin jagorantar labarin labaran ƙasar ba; wadannan shugabannin a zahiri suna ganawa mako-mako tare da FBI, Tsaron Gida da jami'an leken asirin kasa don tattaunawa kan "raguwar bayanai" da suke son cirewa daga rukunin yanar gizon, gami da murkushe labarin kwamfutar tafi-da-gidanka na Hunter Biden.
Wannan mataki daya ne da aka cire daga Ma'aikatar Gaskiya ta Jiha kuma watakila ma ya fi yin wayo. Hakan ya faru ne saboda bai ma qunshe da tilasta wa ba a so ba kuma ba bisa ka’ida ba. Maimakon haka, shugabannin wannan kamfani masu zaman kansu suna yin watsi da ayyukansu na yau da kullun (ƙaramar ribar kamfanoni da ƙimar masu hannun jari) don kashe ɗimbin lokaci da albarkatu na kamfanoni suna yada labarun hukuma da murkushe ra'ayoyin da ba su dace ba.
Kamar dai hukumomin Washington sun ba da wani kamfani na biliyoyin jama'a, suna tsara shi don farfaganda a madadin manufofin siyasa da manufofinsu da ci gaba da mulki.
Don haka tambayar ta sake komawa kan dalilin da ya sa Jack Dorsey, Parag Agrawal, Vijaya Gadde, Yoel Roth da wasu manyan jami'ai da yawa ba sa halartar "biness" na kamfanoni, amma a maimakon haka sun kasance suna haskaka wata a madadin ƙarin tsarin karatun da ba shi da alaƙa da samun kuɗi a Twitter.
Amsar ita ce a zahiri babu wani asiri. Fayilolin Twitter sun wallafa ya zuwa yanzu ta hanyar uku na 'yan jarida marasa tsoro sun ba da damar yin amfani da fayilolin cikin kamfanin - Matt Taibbi, Bari Weiss da Michael Shellenberger - sun ba da karar kare wanda bai yi kuka ba.
Ba sau ɗaya ɗaya ɗaya daga cikin waɗannan masu zartarwa ya faɗi “daidaituwar abun ciki” da ayyukan sarrafa tunanin su akan buƙatun inganta masu talla da kuma kare kudaden shiga na kamfanoni da riba. Ba sau ɗaya ba!
A zahiri, ba shakka, haɗarin rasa kudaden shiga talla zai zama ingantaccen dalilin kasuwa na kyauta don abubuwan “de-amplifying” wanda ya haifar da tushen kudaden shiga ya bushe. Amma babu wanda ya yi tunanin cewa NY Post ta jefar da dime akan Hunter Biden zai aika GM ko Proctor & Gamble tallan daloli ko ma cewa idon mai amfani da wadancan dalolin suka dogara da shi ba zato ba tsammani ya rufe saboda firgita.
Lallai, idanun shugabannin gama-gari na kamfanin sun yi nisa daga ƙwallo takwas na haɓaka riba ta yadda suke da lokacin da ba su ƙarewa ba don neman kowane irin wauta da wauta a kan hanyar sadarwar Twitter. Misali, a fili fuskar tsohon Gwamna Huckabee ta tweet game da zaɓe na zamba ya jawo hankalin dukkan manyan jami'an:
Tsaya cikin ruwan sama na sa'a zuwa farkon kada kuri'a a yau. Lokacin da na isa gida na cika kayana kuri'un wasiku sannan na kada kuri'ar iyayena da kakanni da suka rasu. Suna zabe kamar ni! #Trump2020," Huckabee ya wallafa a shafinsa na Twitter a ranar 24 ga Oktoba, 2020.
Ƙoƙarin ba'a a nan bai kamata ya tsere wa hankalin kowa ba tare da IQ sama da 80. Amma kamar yadda Matt Taibbi ya bayyana, manyan masu amfani da tashar Slack mai suna "us2020_xfn_enforcement" a zahiri sun shirya muhawara mai zafi game da ko yakamata a cire tweet na Huckabee.
“Sannu saka wannan tweet akan radar kowa. Wannan ya bayyana kamar wasa ne amma wasu mutane na iya yarda da shi. Zan iya samun nauyin ku a cikin wannan?, ” wani ma’aikacin Twitter ya rubuta, yana danganta da tweet na Huckabee.
Tsohon Shugaban Amintattu & Tsaro na Twitter, Yoel Roth, ya fada a cikin tashar Slack cewa yayin da ya yarda "abin wasa ne," Huckabee kuma "a zahiri yana yarda a cikin tweet zuwa wani laifi."
"Eh. Ina iya ganin mu muna daukar mataki a karkashin 'da'awar yaudara da ke haifar da rudani game da kafa dokoki, ka'idoji, hanyoyin, da kuma hanyoyin tsarin jama'a' amma ba wanda za mu iya lakaftawa da gaske ta hanya mai amfani ba, don haka cirewa ne (na barkwanci mara kyau da mara kyau) ko ba komai. Wataƙila ba zan iya cirewa ba tare da rahoto daga hukumomin jefa ƙuri'a ba saboda an daɗe da aika ta tweet kuma kusan duk amsoshin da nake gani suna da mahimmanci / maganganu, "in ji Roth.
Akwai wasu misalai marasa ƙima a cikin Fayilolin Twitter na abin da ya kai ga rashin fahimta da tsantsar ɓarnar ɓarna da ke jan hankalin kamfanoni. A cikin wani sakon twitter, Donald Trump ya yi tsokaci game da matsalar jefa kuri'a ta wasikar a Ohio da aka gano gaskiya ce.
Koyaya, an yaba wa shuwagabannin Twitter saboda saurin da suka yi don aiwatar da "matattarar gani" don haka ba za a iya "amsa, raba, ko son tweet" ba, kuma ma'aikatan sun sami bacin rai "attaboy": "AN YI KYAU A GUDU."
Duk da haka, wannan shine Donald Trump shugaban kasa mai-ci-don haka mai yiwuwa ya cancanci yin sharhi. Amma yaya game da wani John Basham, tsohon gundumar Tippecanoe, Indiana, Kansila?
Da alama dai na baya-bayan nan ya dauki hankalin hukumar ta FBI, inda ta aike da wani rahoto a shafin Twitter domin daukar matakin da ya dace dangane da cewa Basham ya yi ikirarin cewa,
"Tsakanin kashi 2% da 25% na kuri'un da aka yi watsi da su ta wasiƙa ana ƙi su saboda kurakurai."…
Mu gani. Shin ra'ayin tsohon jami'in daga wurin da babu wanda ya taɓa jin labarinsa tun lokacin zaɓen 1840 ("Tippecanoe da Tyler, Too"), a fakaice da'awar cewa matsalar kuskuren wasikun ta kasance ko dai babbar (25%) ko kuma maras muhimmanci (2%), da gaske yana da mahimmanci idan ya zo ga gudanar da kamfani na duniya, ko ma kwangilar da gwamnati ta kulla don wannan aikin?
Wato wadannan yara da ’yan akidar bangaranci sun yi nisa a kan kawunansu har sai da aka yi gaba dayan sana’ar ta lalace. Lallai, sun tsara dokoki da yawa don daidaita abun ciki da irin wannan hadaddun nau'ikan hukunci daban-daban, gami da irin salon "lokaci" na iyaye, wanda yawancin muhawarar cikin gida da aka bayyana a cikin Fayilolin Twitter sun kasance jayayya game da aikace-aikacen wauta.
Wannan ya fi bayyana a cikin lamarin dakatarwar Twitter bakwai na asusun "LIBs of Tik Tok" (LTT). Chaya Raichi daya ne ya kaddamar da wannan asusun Twitter a watan Nuwamba 2020 kuma yanzu yana da mabiya sama da miliyan 1.4. Kowane lokaci, an toshe Raichik daga aikawa har tsawon mako guda.
Amma duk da haka mene ne laifin? Kwamitin ya ba da hujjar dakatar da ita a cikin gida ta hanyar da'awar cewa rubutun nata ya karfafa cin zarafin "asibitoci da masu ba da lafiya" ta hanyar intanet. mai ban tsoro "Wannan lafiyar da ke tabbatar da jinsi daidai yake da cin zarafin yara ko adon."
A haƙiƙa, wannan lamari ne mai zafi na hukunci da ra'ayi wanda za a iya jayayya ko ta yaya - ainihin irin abin da ya kamata a yi muhawara a filin gari. Amma ko ta yaya, da'awar Twitter cewa ra'ayi na LTT game da batun ya zama "batun ƙiyayya" ya bayyana yadda zurfin ƙarshen waɗannan ƙananan yara na wokish suka gangara.
Har yanzu, abin da ke da mahimmanci a nan shi ne maganar Shawarar Manufofin Yanar Gizo: Duk game da hukunce-hukuncen filin wasan makaranta ne, kuma ba komai game da bukatun kasuwanci ko ra'ayin masu talla.
A halin yanzu, menene ke faruwa a gidan kiwo a cikin 2020-2021 lokacin da aka canza HQ na Twitter zuwa Kauyen La'ananne?
To, a gefe guda farashin hannun jari na kamfanin yana tasowa. Bayan da ya ci karo da shi a shekarar 2015-2016, kasuwar Twitter ta tashi daga dala biliyan 12.5 a fakar shekarar 2017 zuwa dala biliyan 27 a faduwar 2019 zuwa kololuwar dala biliyan 54 a watan Yulin 2021.
A takaice, idan aka yi la’akari da rubunbuwan farashin hannun jarin kamfanin a cikin shekaru hudu kacal da kuma sakamakon dimbin nasarorin da aka samu a darajar zabukan hannun jari, da alama manyan jami’an sun sami ‘yancin zama masu aikin sa kai na hasken wata na Jihar Deep. Wato yin kyau ba su fuskanci wani hukunci ba don yin abin kirki a kuɗin masu hannun jari.
Kuma muna nufin kuɗin masu hannun jari. A cikin shekarar kasafin kuɗin ta na 2020 da 2021, wanda ya ƙunshi mafi girman lokacin hauka na C-suite wanda Fayilolin Twitter ke yi, kamfanin ya girbi dala biliyan 8.8 na kudaden shiga daga haɓakar ƙaurawar talla daga gado zuwa wuraren dijital.
Haka kuma, tattara waɗancan jimlar kawai yana buƙatar dala biliyan 3.2 na farashin kayayyakin da aka sayar, wanda ya haifar da babban ribar da aka samu a dala biliyan 5.6 da kashi 64% na tallace-tallace. Hakanan, hakan yakamata ya haifar da bonanza mai hannun jari akan layin ƙasa. Sai dai bai yi ba.
A gaskiya ma, kula da hasken wata na kamfanin ya kashe fiye da haka—dala biliyan 6.1—akan R&D, tallace-tallace da tallace-tallace, gabaɗaya sama da sauran kuɗaɗen da ake kashewa. Wato, tsarin kasuwanci na Twitter ya yi kaca-kaca, inda aka yi asarar kusan dala biliyan daya a cikin shekaru biyun.
Hakazalika, an ƙarfafa kayan aikinta azaman injin kona kuɗi. A lokacin 2020-2021 ya samar da tsabar kudi dala biliyan 1.6 daga ayyuka, amma ya kashe kusan dala biliyan 1.9 akan CapEx. A kan haka, Twitter ya shigo cikin tsabar kuɗi kyauta - $260 miliyan.
A takaice, lokacin da kamfanin ya kai ga darajar dala biliyan 54 a watan Yulin 2021 yana zubar da jan tawada da kona kudade. Da gaske yana da ƙima mara iyaka, wanda ƙima maras kyau, bi da bi, ya kai ga haske kore mai walƙiya don haskaka hasken wata ba kawai babban jami'in gudanarwarsa ba, amma kusan gabaɗayan ƙarfin aikinsa 7,500.
Dangane da haka muna jiran allon mu na Twitter ya yi duhu tun lokacin da Elon Musk ya kori zakara mai aiki zuwa akalla matakinsa na Disamba 2017 (3,372). Amma, kash, tweets ɗin suna ci gaba da zuwa, duk da cewa an kashe kashe kuɗi zuwa matakan da ake ciki lokacin da aka kimanta Twitter a sama da kashi 25% na kololuwar sa.
Labarin Twitter ba lamari ne na lokaci ɗaya ba, kuma ba shaida ce cewa Wall Street da masu wasan gida sun ƙunshi wawaye masu haɗama waɗanda za su faɗi komai ba.
Akasin haka, fashewar fashewar hasken rana na kamfani a madadin akidar farke da abubuwan bangaranci an haife shi, masu buga kuɗaɗe a Fed. A ƙarshen rana, mummunan kuɗi ne wanda ke haifar da mummunan hali, halin lalata darajar a cikin C-suites - kawai wani misali na "malinvestment" wanda shine ainihin sakamakon hauhawar farashin kuɗi.
A cikin wannan mahallin, kumfa mara hujja a cikin hannun jari na Twitter shine ainihin ƙananan dankali idan aka kwatanta da kattai na Silicon Valley-duk waɗanda suka kamu da mummunan kuɗaɗe iri ɗaya zuwa ga hasken siyasa.
Kamar yadda abin ya faru, hannun jarin FANGMAN (Facebook, Apple, Netflix, Google, Microsoft, Amazon da NVIDIA) ya samu cikas sosai ta hanyar bugu na Fed a cikin shekaru goma da suka gabata.
Don haka, a cikin 2013 waɗannan kattai bakwai na fasaha an ƙima su gaba ɗaya $ 1.19 tiriliyan, wanda adadi ya wakilta 15.9X Jimlar kudaden shigar su na dala biliyan 75. Babu shakka, cewa PE mahara yana da ma'ana kuma ya dace idan aka ba da gaskiyar cewa yawancin waɗannan kamfanoni suna haɓaka cikin sauri amma kuma suna fa'ida daga iska guda ɗaya.
Wadannan sun hada da-
- canjin talla daga gado zuwa kafofin watsa labarai na dijital;
- ƙaura na tallace-tallacen tallace-tallace daga tubali da kantin sayar da turmi zuwa kasuwancin e-commerce;
- jujjuyawar fasahar kwamfuta daga kwalaye masu zaman kansu da manhajojin su da aka tattara zuwa gajimare; kuma
- cikakkiyar karbuwar fasahar wayar hannu ta jama'a.
Waɗannan iskar wutsiya na lokaci ɗaya sun haifar da haɓakar 20% a kowace shekara don haɓakar FANGMEN guda bakwai a cikin lokacin 2013-2021. Amma ambaliyar ruwa na Fed a daidai wannan lokacin ya haifar da yawan PE zuwa fiye da ninki biyu zuwa 34X bisa ga ra'ayi cewa Fed ba zai taba barin kasuwa ya ragu ba; da kuma cewa adadin ribar ruwa na dutsen zai ci gaba da kasancewa har abada, wanda ya haifar da kyakkyawan mulkin TINA (babu wani madadin saka hannun jari maimakon hannun jari).
A kan haka, farashin kasuwannin kamfanonin bakwai ya yi tashin gwauron zabi $ 11.5 tiriliyan ta faɗuwar 2021, yana wakiltar samun 33% a kowace shekara. Bi da bi, wannan yana nufin ba wai kawai cewa kasuwannin kasuwa sun girma 1.5X cikin sauri fiye da ribar samun riba na lokaci ɗaya ba, amma cewa C-suites a duk faɗin Silicon Valley ba su da matsala wajen kawar da idanunsu daga ƙwallon haɓakar riba don biyan manufofin siyasa waɗanda ba su da alaƙa da kyakkyawan gudanar da kasuwancin su.
Kash, tsutsa ta juya. Kasuwar FANGMEN ta riga ta faɗi da wani abin mamaki $ 4.5 tiriliyan zuwa kawai dala tiriliyan 7.1 a halin yanzu. A lokaci guda kuma, kudaden shiga na gama kai na waɗannan da ake zargi na har abada "girma" hannun jari suna da ya ragu da kusan 14% tun lokacin rani / faɗuwar 2021 kololuwar $ 336 biliyan.
Ta fitilun mu, kamfanonin da ke fuskantar raguwar ribar lambobi biyu-ko da ma kafin koma bayan tattalin arziki mai zuwa-ba su cancanci adadin 24.5X da kasuwa ke ci a yanzu ba.$ 290 biliyan.
Hakazalika, masu hannun jarin ba su taɓa cancanci dala tiriliyan 4.5 da ta riga ta taso ba, duk da yadda gudanarwar da ta tafi AWOL ke yi musu mugun aiki, hasken wata kan farkawa da siyasa.
A cikin duka, mummunan kudi shine babban taron shaidan. Zubar da jini a cikin hannun jari na Silicon Valley da bayanan Fayil na Twitter wanda mai mallakar Tesla, wanda ya fi kowane kamfani ke da kima, ya tabbatar da ainihin dalilin da ya sa.
An sake bugawa daga David Stockman's sabis na biya.
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David Stockman, Babban Malami a Cibiyar Brownstone, shine marubucin litattafai da yawa akan siyasa, kudi, da tattalin arziki. Shi tsohon dan majalisa ne daga Michigan, kuma tsohon Daraktan Ofishin Gudanarwa da Kasafin Kudi na Majalisa. Yana gudanar da shafin nazari na tushen biyan kuɗi ContraCorner.
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