Kamfanin tallace-tallace na tushen DC, Haɗin Kasuwancin Matasa (YMC), yana gina "ƙwarewar alama don tsara mai zuwa." "Matsa ne Duk Abin da Muke Yi," in ji su yanar. "An Haɗe Mu Da Kyau," yana ba da tabbacin abokan ciniki. "Mu ƙwararru ne na Gen-Z + Millennials - haɓakawa da haɓaka samfuran da suka fi dacewa a yau da ban sha'awa."
Gidan yanar gizon YMC, ta hanyar dabarun amfani da farar sarari da palette mai launi na mafi yawan haske mai launin toka da shuɗi mai laushi, yana ba da hangen nesa na abin da kamfani zai bayar. Hotunan matasa na matasa da matasa - masu ban sha'awa, masu sha'awar sha'awa, da bambanta - suna ƙawata kowane shafi yayin da suke jigilar kayan shafa, abubuwan sha masu ƙarfi, da ƙera sahihanci.
"Muna tabbatar da alamun suna jan hankali da kuma faranta wa matasa masu sauraro," in ji shafi daya na shafin su.
Jakadun takwarorinsu na YMC “suna da alaƙa sosai, amintattu, kuma suna da himma sosai a cikin al’ummominsu,” in ji wani.
Ƙarƙashin Armour, Sephora, MTV, Kate Spade, Bud Light, da AX sune kaɗan daga cikin masu dacewa da ban sha'awa. brands YMC ta yi iƙirarin haɓakawa da haɓakawa a cikin shekaru 20 da suka gabata tare da taimakon ƙungiyar ɗalibai da matasa masu tasiri da alaƙa da kwalejoji da jami'o'i sama da 1,000. Yana da ma'ana dalilin da yasa samfuran kamar Maybelline, Corona, da Rockstar zasu sami ayyukansu. Ba abin mamaki bane ganin Spotify, Adidas, da Hims da aka jera a cikin wadanda suka yi kasuwanci da su.
Duk da haka, suna ɗaya mai ban sha'awa da aka samo akan wannan jeri shine na ACHA, Ƙungiyar Kiwon Lafiyar Kwaleji ta Amirka, ƙungiya wadda matsayi kanta a matsayin "muryar don lafiyar dalibai da lafiyar dalibai," amma yana da a tarihin na karɓar kuɗi daga kamfanonin harhada magunguna da CDC don ayyukan haɗin gwiwa, waɗanda masu sukar suka yi iƙirarin haifar da rikice-rikice na sha'awa.
Haɗin gwiwa tsakanin YMC da ACHA ya samo asali ne daga ɗayan waɗannan haɗin gwiwar.
A farkon 2021 ACHA ta sami sama da dala miliyan 2.4 a cikin tallafi daga CDC don tallafawa Babban Ilimi na Covid-19 Community of Practice (HECCOP) da kuma Ƙaddamar da Alurar rigakafin cutar ta Campus Covid-19 (CoVAC), bi da bi don haɓaka ragewar COVID ta hanyar canjin ɗabi'a da amincin alurar riga kafi.
Dangane da gidan yanar gizon CoVAC, ya kamata a kammala ayyukan biyu a farkon faɗuwar 2021, amma tun daga lokacin sun kasance. hade da kara har zuwa Satumba na 2022.
Ta hanyar CoVAC ne ACHA ta sami sabis na YMC don haɓaka abin da aka sani da shi VaxForward.
Bisa lafazin gidan yanar gizon YMC, "YMC ta yi aiki tare da ACHA, tare da haɗin gwiwa tare da Cibiyar Kula da Cututtuka da Cututtuka ta Amurka (CDC), don ƙaddamar da yakin VaxForward, wanda ya ba da damar ingantaccen abun ciki da ingantaccen ilimi da ilimin tsara-da-tsara don haɗa ƙungiyoyin ɗalibai tare da ƙarancin amincewar rigakafin COVID-19."
A cikakken bayani jagorar alamar alama don VaxForward yana ba da ƙarin fahimtar sautin yaƙin neman zaɓe da dabarun. Jagoran ya bayyana VaxForward a matsayin "kira mai bege ga aiki ga ɗalibai, malamai, da ma'aikata don a yi musu rigakafin ta yadda za su kasance cikin al'ummomin harabar da ayyukan da suke so."
Yana ba da takamaiman shawarwari don sarrafa muryar “matasa” da “tattaunawa” na yaƙin neman zaɓe, da kyau ta amfani da “vax forward” a matsayin fi’ili, da kuma tabbatar da salon salon. A ciki, akwai ƙarin shawarwari don tsara rigakafin COVID a matsayin aikin ruhun makaranta, abin da ya dace ya yi wa al'umma, da ci gaba mai ci gaba zuwa gobe mafi kyau.
Don tabbatar da cewa VaxForward ya kai ga masu sauraron da aka yi niyya, ACHA ta ci gaba da dogara da yawancin dabarun YMC da aka gwada da kuma dabaru na gaskiya waɗanda suka yi aiki don "ƙoƙari da farantawa matasa masu sauraro" a madadin samfuran dacewa da ban sha'awa a baya - musamman amfani da kafofin watsa labarun, masu tasiri, da jakadun takwarorinsu.
Jami'o'in da ke son kasancewa cikin ƙoƙarin na iya neman su $2,200 or $3,000 ƙananan tallafi, bi da bi ta hanyar HECCOP ko CoVAC, da haɓaka ragewar COVID da allurar rigakafin dogaro da kansu tare da taimakon jagororin ACHA kan batutuwa kamar saka alama, Yin amfani da TikTok da kuma haɓaka shirye-shiryen jakadan ɗan adam. A madadin, kuma za su iya neman samun hayar YMC da sarrafa jakadun CoVAC da aka biya a madadinsu.
Tun lokacin da aka fara HECCOP da CoVAC, an ba da ƙaramin tallafi 20 ta hanyar HECCOP, 50 an bayar da su ta hanyar CoVAC's Shirin "Shekara 1"., da 58 ta hanyar CoVAC's Shirin "Shekara 2"..
Don ƙarin haske game da yadda aka yi amfani da waɗannan ƙananan tallafin, Jami'ar Tennessee, Chattanooga, da aka jera a matsayin sun karɓi ƙaramin tallafi na $3,000 ta hanyar shirye-shiryen "Shekara 1" da "Shekara 2" na CoVAC, suna haɗa ƙungiyar ƙwararrun malamai na COVID. Gidan yanar gizon su ya dauki nauyin hotunan kungiyar sanye da kayan COVID a dakin bude dakin karatu na UTC na Halloween da kuma shafukan kungiyar "Gasar Inganta Amincewar Alurar riga kafi"Da kuma MythBusters-wahayi rashin fahimtar alurar riga kafi jerin bidiyo.
"Gasar Amincewar Alurar rigakafi" ta ba da dama ga fasaha masu kwarin gwiwa na rigakafin rigakafi, kamar hoton zane mai ban dariya na tsuntsu tare da taimakon bandeji a reshenta da kuma wasan ban dariya mai shafi ɗaya da ke ba da labarin wani ma'auratan madigo waɗanda ba za su iya jin daɗin kwanan wata da ba a rufe ba, ba tare da nisan jama'a ba har sai sun kasance "cikakkun".
Jerin bidiyon kuskuren rigakafin ya ƙunshi bidiyoyi masu girman cizo na manyan masana ilmin halitta masu rufe fuska suna tattaunawa kan batutuwa kamar amincin rigakafi, rigakafi na halitta, da kuma dalilin da yasa yake da mahimmanci don yin rigakafin COVID ko da allurar ba ta hana kamuwa da cuta ba. A cikin kowane bidiyo masu watsa shirye-shiryen suna tabbatar da cewa al'ada ce a sami damuwa game da sabbin fasahohin likitanci kuma yin amfani da bayanan da suka dace na iya zama da wahala kafin a magance batun da ke hannunsu, watsi da damuwar maganin alurar riga kafi tare da roko na yau da kullun ga FDA, CDC, ko galibin bayanan bincike marasa takamaiman.
Sauran masu karɓar tallafin sun ɗauki hanya mafi sauƙi. Alexis Washington, Mataimakin Darakta na Ci gaban Lafiya a Jami'ar Central Oklahoma, wanda ya sami kyautar "Shekara 1" CoVAC, ta bayyana a cikin wata hira ta wayar tarho cewa ofishinta a karkashin magabata ya dauki hayar jakadan ilmin lafiya guda daya. "[Jakadan] zai fita kowace ranar Laraba… yana watsar da tatsuniyoyi, yana ba wa ɗalibai bayanai game da COVID-19 da albarkatu - inda za a gwada, inda za a sami rigakafin, abubuwa makamantan haka," in ji Washington.
Ga alama ainihin adadin jakadun CoVAC da YMC ya ɗauka da kuma makarantun da suke aiki a ciki ba su bayyana a sarari ta ACHA ko YMC ba. Lokacin da aka tuntube shi game da wannan batu, da kuma wasu abubuwan da suka shafi VaxForward, Ben Varquez, Manajan Darakta na YMC, ya ce ba a ba da izinin kamfaninsa ya bayyana wannan bayanin ba.
Amma duk da haka, binciken intanet don hashtags "#VaxForward" da "#ACHAPartner" ya bayyana yawancin TikTok da sakonnin Instagram daga jakadun YMC da yawa waɗanda ke sayar da rigakafin COVID a matsayin mabuɗin shiga cikin rayuwar kwaleji. An kuma tattara misalai da yawa akan CoVAC gidan yanar gizon.
"Ina matukar godiya da rigakafin COVID-19 na saboda yana nufin zan iya jin daɗin lokacin da na fi so (kabewa chai) ba tare da damuwa ba! #ACHAPartner #VaxForward," wani ɗalibi mai gashin fari mai ruwan hoda da zane, daure- rini, abin rufe fuska.
Dangane da bayanin aikin ga ɗaliban da aka aika zuwa jami'o'in da aka zaɓa don karɓar jakadan CoVAC, ACHA da YMC suna neman "ɗalibai masu sha'awar" waɗanda ke da "Ƙarfafa zamantakewa da haɗin kai a cikin ƙungiyoyin harabar da kulake" don "Ƙirƙiri labaran kafofin watsa labarun da suka danganci salon rayuwa" da "Kasancewa mai ba da shawara ga CoVAC Initiative."
"Don haka na gode wa rigakafin COVID-19 wanda ya ba ni damar jin daɗin wannan bazara har zuwa cikakke. Shin kuna [sic] part and get vaxxed today so we can all #VaxForward," murna wata budurwa sanye da bikini, tana jin daɗin rani da yamma tare da abokanta guda biyu.
Baya ga yin rubutu a kafafen sada zumunta jakadun CoVAC na YMC suma sun halarci taron harabar.
A Jami'ar Tsakiyar Florida, Mary Schmidt-Owens, Mataimakin Darakta na Kula da Lafiya, ta rubuta a cikin imel cewa jakadun CoVAC na UCF "sun karbi bakuncin 'kofi kyauta daga Starbucks idan an yi alurar riga kafi'… kuma sun karbi bakuncin 'VaxFor Wall' "inda aka gayyaci membobin al'umma don rubuta wannan' bangon dalilin da ya sa aka ba shi rigakafin."
A Jami'ar Utah Jenna Templeton, Mataimakin Daraktan Ilimi na Lafiya a Cibiyar Kula da Lafiyar Dalibai ya bayyana a cikin wata hira ta wayar tarho cewa, a makarantarta, jakadun YMC CoVAC suma sun yi aiki a cikin harabar harabar don "kara hangen nesa na rigakafi da kuma magance rashin fahimtar rigakafin."
Ko daya daga cikin wadannan yunƙurin da gwamnatin tarayya ta samu ya yi nasara ko da yake ba a fayyace ba. HECCOP da kuma COVAC Takardun "Darussan Da Aka Koyi" gabaɗaya suna bayyana sakamakon ƙaramin shirye-shiryen bayar da tallafi cikin yanayi mai kyau, kodayake matakan da suka dace ba su da fa'ida kuma masu karɓar tallafin sun ba da rahoton kansu. The Yanar Gizo na YMC yana alfahari da ra'ayoyin kafofin watsa labarun 678k+, masu halarta 1,200+ a abubuwan da suka faru a harabar, da kuma 70% na jakadun takwarorinsu ana gaya musu cewa sun yi tasiri ga alluran rigakafi, amma ko wannan ya haifar da canjin ɗabi'a ko haɓaka ɗaukar rigakafin ba a sani ba.
Bugu da ƙari, wasu jakadun takwarorinsu sun yarda cewa ba koyaushe ake karɓar ƙungiyoyin su ba.
Thowaiba Ali, jakadiyar takwarorinsu tare da shirin koyar da ilimin takwarorinsu na UTC ta bayyana a cikin wata hira ta wayar tarho a watan Maris, "[Daya daga cikin dalibai a UTC], halin gaba ɗaya da al'ada a yanzu [babu wanda yake son yin magana da ku game da COVID…
Madeline Ledbetter, mai kula da takwarorinsu na jakadan UTC, a cikin imel, ta bayyana kungiyar ta a matsayin "yunkuri na rashin nasara na kafa shirin Ambasada Peer," amma ba ta amsa bukatar biyo baya don yin karin haske ba.
Washington daga UCO ta ce ba ta da masaniya game da wani kimantawa na shirin ba da tallafi na makarantarta, ko kuma an kiyaye duk wani ma'auni na nasarar da aka samu.
Don haka, yana yiwuwa gaba ɗaya CDC ta kashe dala miliyan 2.4 akan yunƙurin shawo kan yaran koleji cewa allurar COVID suna da kyau, kamar samun jakar hannun dama ko amfani da alamar kayan kwalliyar da ta dace.
Duk da haka, ba tare da la'akari da nasarar waɗannan shirye-shiryen ba, manyan tambayoyi masu amfani da ɗabi'a sun kasance.
Me yasa CDC ta yi imanin cewa yana da amfani a kashe dala miliyan 2.4 don shawo kan ɗaliban kwaleji don yin rigakafin cutar da ke haifar da babbar barazana ga yawancin matasa, lafiya daidaikun mutane? Bugu da ƙari, me ya sa CDC da ACHA suka ji ya dace a yi jigilar a m miyagun ƙwayoyi masu haɗari ga matasa kamar alama ce ta salon rayuwa?
Kuma, idan aka yi la'akari da adadin keɓewa da kaɗaici da aka sanya wa matasa a cikin shekaru biyu da suka gabata - da haɗin kai. rikicin tabin hankali Daga cikin waɗancan alƙaluma - me yasa za su gabatar da su ga yaƙin neman zaɓe inda, a ƙarƙashin murmushin da aka yi amfani da su da tace facade, saƙon da ke nuna keɓantawar zamantakewa ne wanda aka sayar da fiye da alamar matsin lamba?
"Ina tsammanin gaskiya ne cewa lokaci yana tafiya lokacin da kuke jin daɗi. Ina matukar godiya da samun rigakafin Covid-19 na a bazara da ta gabata don haka zan iya samun semesters a cikin mutum..." ya rubuta wani matashi mai tasiri.
"Ko da yake muna sumbatar semester bankwana, bai kamata mu manta da alhakin da ya rataya a wuyanmu na tabbatar da cewa kowa yana yin nasu nasu bangaren don #vaxforward ..." ya tunatar da wani yayin cin pizza da kuma yin fuska-ka-cike da abokai.
An yi ƙoƙari da yawa don isa ga ACHA don yin sharhi, amma ba su amsa waɗannan buƙatun ba. Kodayake shafuka da yawa masu alaƙa da CoVAC sun ƙunshi disclaimer, "Abin da ke cikin shirin alhakin ACHA ne kawai kuma ba lallai ba ne ya yi daidai da ra'ayoyin hukuma na CDC," shafin da ke ba da cikakken tarihin shirin kuma. jihohin cewa CDC ta tsawaita shirin fiye da ranar ƙarshe na farko, yana ba da shawarar amincewarsu.
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Daniel Nuccio yana da digiri na biyu a cikin ilimin halin dan Adam da ilmin halitta. A halin yanzu, yana neman digiri na uku a fannin ilmin halitta a Jami'ar Arewacin Illinois yana nazarin dangantakar dangi-microbe. Hakanan mai ba da gudummawa ne na yau da kullun ga Kwalejin Fix inda ya yi rubutu game da COVID, lafiyar hankali, da sauran batutuwa.
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