Bayan binciki hanyoyin sarrafa jiki da tunani a cikin a baya labarin, da tura su ta hanyar injiniyan al'adu a tukuna wani labarin, yanzu mun juya zuwa ga matuƙar juyin halitta: sarrafa kansa na sarrafa sani ta hanyar tsarin dijital.
A cikin bincike na akan hadaddun fasaha-masana'antu, Na rubuta yadda a yau dijital Kattai aka ba kawai co-opted da ikon Tsarin-da yawa da aka yiwuwar tsara daga farkon su a matsayin kayan aikin ga taro sa ido da kuma zamantakewa iko. Daga asalin Google a cikin a DARPAAyyukan CIA da aka ba wa wanda ya kafa Amazon Jeff Bezos alakar iyali da ARPA, waɗannan ba kawai ci gaba ba ne masu nasara waɗanda daga baya suka dace da bukatun gwamnati.
Abin da Tavistock ya gano ta tsawon shekaru na nazari mai zurfi-haɓaka motsin rai yana haifar da gaskiyar gaskiya, tasirin ƙwararru ya fi ƙarfin iko, kuma magudi kai tsaye ya yi nasara inda farfagandar kai tsaye ta kasa-yanzu ya zama tushen tushen dabaru na algorithms na kafofin watsa labarun. Nazarin magudin motsin rai na Facebook da gwajin A/B na Netflix na taƙaitaccen taƙaitaccen taƙaitaccen bayani (bincike dalla-dalla daga baya) suna misalta tsarin sarrafa dijital na waɗannan abubuwan hangen nesa na ƙarni, yayin da tsarin AI ke yin biliyoyin gwaje-gwaje na ainihi, suna ci gaba da haɓaka fasahar tasiri a sikelin da ba a taɓa gani ba.
Kamar yadda Laurel Cc ya yi aiki azaman sarari na zahiri don al'adun tuƙi, dandamali na dijital na yau suna aiki azaman dakunan gwaje-gwaje na kama-da-wane don sarrafa sani - isa gaba da aiki tare da daidaito mafi girma. Kafofin watsa labarun sun haɓaka waɗannan ƙa'idodin ta hanyar haɓakawa 'masu tasiri' da ma'aunin aiki. Gano cewa tasirin kai tsaye ya fi farfaganda kai tsaye yanzu yana tsara yadda dandamali ke daidaita ganuwa abun ciki a hankali. Abin da ya taɓa buƙatar shekaru na ƙwararrun nazarin tunani na yanzu za a iya gwada shi kuma a inganta shi a cikin ainihin lokaci, tare da algorithms suna ba da damar biliyoyin hulɗar don kammala hanyoyin tasirin su.
Yin amfani da kiɗan yana nuna babban juyin halitta a cikin kula da al'adu: abin da ya fara da shirye-shirye na gida, kamar gwaje-gwajen Laurel Canyon a kan al'adun gargajiya, yanzu ya rikide zuwa tsarin duniya, algorithmically-drive. Waɗannan kayan aikin dijital suna sarrafa injina iri ɗaya, suna tsara wayewa akan sikelin da ba a taɓa ganin irinsa ba
Hanyar Netflix ta yi daidai da ka'idodin magudi na Bernays a cikin nau'i na dijital-watakila ba abin mamaki ba, a matsayin mai haɗin gwiwa. Marc randolph shi ne kakan Bernays kuma babban kakan Sigmund Freud. Inda Bernays suka yi amfani da ƙungiyoyin mayar da hankali don gwada saƙon, Netflix yana gudanar da yawa Gwajin A/B na manyan hotuna da taken, yana nuna hotuna daban-daban ga masu amfani daban-daban dangane da bayanan tunanin su.
Algorithm na shawarwarin su ba kawai yana ba da shawarar abun ciki ba-shi suna siffanta tsarin kallo ta hanyar sarrafa gani da mahallin, kama da yadda Bernays ya tsara ƙaƙƙarfan kamfen na talla wanda ya tsara fahimtar jama'a ta tashoshi da yawa. Kamar dai yadda Bernays ya fahimci yadda ake ƙirƙirar ingantaccen yanayi don siyar da samfuran-kamar inganta dakunan kiɗa cikin gida zuwa sayar da pianos- Netflix crafts keɓaɓɓen musaya wanda ke jagorantar masu kallo zuwa takamaiman zaɓin abun ciki. Hanyarsu don samar da abun ciki na asali haka ma ya dogara kan nazarin yawan bayanan tunani don ƙirƙira labarun ƙira don takamaiman sassan alƙaluma.
Ƙarin wayo, dabarun abun ciki na Netflix yana haɓaka fahimtar zamantakewa ta hanyar zaɓin haɓakawa da binne abun ciki. Yayin da fina-finan da ke goyan bayan labarun kafawa ke samun fitattun wurare, ƴan rubuce-rubucen da ke tambayar asusun hukuma galibi suna samun kansu a binne su a cikin mafi ƙanƙanta nau'ikan dandali ko kuma an cire su daga algorithms na shawarwari gabaɗaya. Har da fina-finai masu nasara kamar Menene Mace? fuskantar tsangwama na tsari a cikin dandamali da yawa, yana nuna yadda masu tsaron ƙofa na dijital za su iya kawar da ƙalubale yadda ya kamata yayin da suke riƙe da ruɗin buɗe ido.
Na fuskanci wannan tantanin halitta da kaina. Na yi sa'a na yi hidima a matsayin furodusa Labarai, ta hanyar Jennifer Sharp, fim ɗin da ke tattara raunukan rigakafin Covid-19, gami da nata. YouTube ya cire shi a rana ta ɗaya, yana mai da'awar mutane ba za su iya tattauna abubuwan da suka shafi maganin rigakafi ba. Sai bayan Sashin Sanata Ron Johnson An sake dawo da fim ɗin—misali mai ba da haske na yadda faifan bidiyo ke rufe bayanan sirri da ke ƙalubalantar asusun hukuma.
Wannan kiyaye ƙofa yana faɗaɗa shimfidar wuri na dijital. Ta hanyar sarrafa waɗanne shirye-shiryen shirye-shiryen da suka fito da yawa, waɗanda fina-finai na ƙasashen waje suka isa ga masu sauraron Amurkawa, da kuma waɗanne ra'ayoyin da aka ba da haske a cikin shirye-shiryensu na asali, dandamali kamar Netflix suna aiki a matsayin masu tsaron ƙofofin al'adu-kamar Bernays. gudanar da fahimtar jama'a ga abokan cinikinsa. Inda tsarin farko ya dogara ga masu tsaron ƙofofin ɗan adam don tsara al'ada, dandamali masu yawo suna amfani da ƙididdigar bayanai da algorithms shawarwari don sarrafa sarrafa hankali. Dabarun abun ciki na dandamali da tsarin haɓakawa suna wakiltar Ka'idodin Bernays na magudin tunani aiki a sikelin da ba a taɓa gani ba.
Gaskiya TV: Injiniya Kai
Kafin kafofin watsa labarun su juya biliyoyin su zama masu ƙirƙirar abun ciki nasu, Reality TV ta kammala samfuri don haɗa kai. Kardashians sun misalta wannan sauyi: canzawa daga taurarin TV na gaskiya zuwa masu tasiri na zamani, sun nuna yadda ake canza sahihancin mutum cikin alamar kasuwa. Nunin nasu ba wai kawai ya sake fasalin ƙa'idodin al'umma game da dukiya da cinyewa ba - ya ba da ƙwararrun ƙwararrun ƙwararrun ƙwararrun ƙwararrun ƙwararrun ƙwararrun ƙwararrun ƙwararrun ƙwararrun ƙwararrun ƙwararrun ƙwararrun ƙwararrun ƙwararrun ƙwararrun ƙwararrun ƙwararrun sana'a. Masu sauraro sun koyi cewa kasancewa da kansa bai da daraja fiye da zama alama, cewa ingantattun lokutan ba su da mahimmanci fiye da abin da aka ƙirƙira, kuma dangantaka ta gaske ta kasance ta biyu ga tasirin hanyar sadarwa.
Wannan sauyi daga mutum zuwa mutum zai kai kololuwar sa tare da kafofin watsa labarun, inda biliyoyin yanzu suka shiga cikin son rai don gyara halayensu. Masu amfani suna koyon murkushe ingantaccen magana don neman lada na algorithmic, don tace gogewa ta gaske ta hanyar ruwan tabarau na yuwuwar abun ciki, kuma don kimanta kansu ba ta matakan ciki ba amma ta hanyar ma'aunin so da hannun jari. Abin da Reality TV ta fara aiki - mika wuya na sirri na son rai, maye gurbin ainihin kai tare da hoton kasuwa, sauya rayuwa zuwa abun ciki - kafofin watsa labarun za su zama dimokradiyya a duniya. Yanzu kowa zai iya zama wasan kwaikwayon nasu na gaskiya, kasuwancin sahihancin haɗin gwiwa.
Instagram yana kwatanta wannan sauyi, yana horar da masu amfani don kallon rayuwarsu a matsayin abun ciki da za a tantance, abubuwan da suka faru a matsayin damar hoto, da tunanin su azaman labaran da za a raba tare da jama'a. Tattalin arzikin 'masu tasiri' na dandamali yana jujjuya ingantattun lokuta zuwa damar tallata tallace-tallace, koya wa masu amfani da su canza ainihin halayensu-inda suke zuwa, abin da suke ci, yadda suke sutura-don ƙirƙirar abun ciki wanda algorithms zai ba da lada. Wannan ba kawai raba rayuwa akan layi ba - yana sake fasalin rayuwa da kanta don hidimar kasuwar dijital.
Ko da waɗannan tsare-tsaren suna ƙara yaɗuwa, iyakokin su na ƙara fitowa fili. Irin kayan aikin da ke ba da damar sarrafa igiyoyin al'adu su ma suna bayyana raunin sa, yayin da masu sauraro suka fara ƙalubalantar labarun yaudara.
Karas a cikin Tsarin
Duk da haɓakarsa, tsarin sarrafawa ya fara nuna ɓarna. Ana ƙarawa, jama'a suna ja da baya kan yunƙurin yunƙurin aikin injiniyan al'adu, kamar yadda ƙin yarda da mabukaci da kuma zaɓe suka tabbatar.
Ƙoƙari na baya-bayan nan na fayyace al'adu, irin su yaƙin neman zaɓe na kamfanoni da kuma labarun da shahararrun mutane suka yi, sun fara yin kasa a gwiwa, wanda ke nuna alamar juyowar juriyar jama'a don magudi. Yaushe Bud Light da kuma Target- kamfanoni da nasu zurfin kafa haɗin gwiwa- Fuskantar koma bayan mabukaci a cikin 2023 kan kamfen ɗin saƙon jama'a, saurin da sikelin ƙin yarda ya nuna babban canji a halayen masu amfani. Manyan kamfanonin zuba jari kamar BlackRock ya fuskanci koma baya wanda ba a taɓa ganin irinsa ba game da ayyukan ESG, ganin gagarumin fitowar da ya tilasta musu sake daidaita tsarinsu. Hatta tasirin shahararru ya rasa ikonsa na tsara ra'ayin jama'a-lokacin da daman A-jerin shahararru suka haɗu Bayan dan takara daya a zaben 2024, hadin gwiwar amincewar su ba wai kawai sun gaza shawo kan masu jefa kuri'a ba amma mai yiwuwa sun ja baya, yana nuna gajiyawar jama'a tare da hadin kai.
Jama'a suna ƙara fahimtar waɗannan tsarin magudi. Lokacin da bidi'o'i na hoto ya bayyana ɗimbin labaran labarai suna karanta rubutun iri ɗaya game da 'barazana ga dimokuradiyyar mu,' fuskar aikin jarida mai zaman kanta ta ruguje, yana bayyana ci gaba da gudanar da tsarin sarrafa labari. Ikon kafofin watsa labaru na Legacy yana rugujewa, tare da fallasa su akai-akai tatsuniyoyi da majiyoyin da ba su dace ba yana bayyana dagewar tsarin saƙon tsakiya.
Hatta masana'antar bincikar gaskiya, waɗanda aka ƙera don ƙarfafa labarun hukuma, suna fuskantar ƙaƙƙarfan shakku yayin da mutane suka gano cewa waɗannan 'masu zaman kansu' masu daidaita gaskiya galibi ne. ana ba da kuɗaɗen tsarin wutar lantarki sosai suna da'awar sa ido. Waɗanda ake zaton majiɓintan gaskiya suna aiki a matsayin masu tilasta tunanin karɓuwa, nasu hanyoyin bayar da kudade kai tsaye zuwa ga ƙungiyoyin da ake nufin su sa ido.
Farkawa ta jama'a ta wuce saƙon kamfanoni zuwa fahimtar cewa sau da yawa ana yin gyare-gyaren sauye-sauyen yanayi. Misali, yayin da yawancin mutane kawai sun san Cibiyar Tavistock ta hanyar rikice-rikice na baya-bayan nan game da kulawa da tabbatar da jinsi, martanin da suka yi na nuni ga fahimtar zurfin fahimta: cewa al'adu sun daɗe ana yarda da su azaman juyin halitta na iya samun marubutan hukumomi. Ko da yake 'yan kaɗan ne suka fahimci rawar tarihi na Tavistock wajen tsara al'adu tun lokacin kakanninmu, yawan mutane suna tambayar ko da alama an tsara sauye-sauyen zamantakewar jama'a da gangan.
Wannan haɓakar haɓakawa yana nuna alamar canji na asali: yayin da masu sauraro ke ƙara fahimtar hanyoyin magudi, tasirin waɗannan tsarin sarrafawa yana fara raguwa. Duk da haka an tsara tsarin don tayar da martani mai tsanani-mafi girman kai mafi kyau-daidai don hana bincike mai mahimmanci. Ta hanyar sanya jama'a cikin yanayi na bacin rai na akai-akai, ko dai na karewa ko kai hari kamar Trump ko Musk, yana samun nasarar kawar da kai daga nazarin tsarin ikon da waɗannan alkalumman ke aiki a ciki. Halin daɗaɗɗen tunani yana zama cikakkiyar garkuwa daga bincike na hankali.
Kafin yin nazarin hanyoyin sarrafa dijital na yau dalla-dalla, juyin halitta daga kayan aikin Edison na kayan masarufi zuwa ayyukan tunani na Tavistock zuwa tsarin sarrafa algorithm na yau yana bayyana fiye da ci gaban tarihi na dabi'a-yana nuna yadda kowane mataki da gangan aka gina akan ƙarshe don cimma manufa ɗaya. Ikon sarrafa jiki na rarraba kafofin watsa labaru ya samo asali zuwa sarrafa abun ciki na hankali, wanda yanzu an sarrafa shi ta hanyar tsarin dijital. Yayin da tsarin AI ke ƙara haɓakawa, ba kawai suna sarrafa waɗannan hanyoyin sarrafawa ba - suna kammala su, koyo da daidaitawa cikin ainihin lokacin biliyoyin hulɗar.
Za mu iya tunanin yadda bambancin yanki na iko-kudi, kafofin watsa labaru, hankali, da al'adu-sun shiga cikin haɗin gwiwar sarrafa zamantakewa. Yayin da waɗannan tsarin suka fara aiki da kansu, yanzu suna aiki azaman hanyar sadarwa mai haɗin kai, kowanne yana ƙarfafawa da haɓaka sauran. Wannan tsarin, wanda aka tace sama da karni, ya kai ga ma'anarsa na ƙarshe a cikin zamani na dijital, inda algorithms ke sarrafa abin da ya taɓa buƙatar daidaitawa tsakanin hukumomin ɗan adam.
Wasan Karshen Dijital
Dandalin dijital na yau suna wakiltar ƙarshen hanyoyin sarrafawa waɗanda aka haɓaka cikin ƙarni da suka gabata. Inda masu binciken su da zarar sun yi nazarin motsin rukuni da kuma martani na tunani da hannu, tsarin AI yanzu suna yin biliyoyin gwaje-gwaje na lokaci-lokaci, suna ci gaba da inganta fasahohin tasirin su ta hanyar ƙididdigar bayanai masu yawa da bin ɗabi'a. Abin da Thomas Edison ya samu ta hanyar sarrafa fina-finai ta jiki, kamfanonin fasahar zamani yanzu suna cim ma ta hanyar algorithms da daidaita abun ciki mai sarrafa kansa.
Haɗuwar sa ido, algorithms, da tsarin kuɗi suna wakiltar ba kawai juyin halitta a cikin fasaha ba amma haɓakawa cikin iyaka. Wannan haɗuwa yana bayyana ta ƙira. Yi la'akari da hakan Facebook ya ƙaddamar da ranar DARPA ta rufe 'LifeLog,' aikin su don bin diddigin 'dukkan rayuwar' mutum akan layi. Ko kuma waɗannan manyan hanyoyin fasahar yanzu suna ɗaukar tsoffin ma'aikatan leken asiri da yawa a cikin ƙungiyoyin 'Trust & Safety', suna tantance abin da ke ƙarawa ko kashewa.
Kafofin watsa labarun suna ɗaukar cikakkun bayanan ɗabi'a, waɗanda algorithms ke tantancewa don tsinkaya da siffanta ayyukan mai amfani. Wannan bayanan yana ƙara ciyarwa cikin tsarin kuɗi ta hanyar ƙididdige ƙima, tallace-tallace da aka yi niyya, da buƙatun Babban Bankin Dijital (CBDCs). Tare, waɗannan suna haifar da rufaffiyar madauki inda sa ido ke sabunta niyya, ke tsara abubuwan ƙarfafa tattalin arziƙi, da tilasta bin ƙa'idodin tsari mafi girma a mafi girman matakin.
Wannan juyin halitta yana bayyana ta hanyoyi da dama:
- Keɓancewar ababen more rayuwa na Edison ya zama mallakin dandamali
- Nazarin ilimin halin dan Adam na Tavistock ya zama algorithms na kafofin watsa labarun
- Kutsawar kafofin watsa labarai na Operation Mockingbird ya zama daidaitawar abun ciki mai sarrafa kansa
- Ka'idojin dabi'a na Hays Code sun zama 'jagororin al'umma
Musamman ma, ainihin tsarin Edison don sarrafawa ya samo asali zuwa nau'i na dijital:
- Kulawarsa na kayan aikin samarwa ya zama mallakin dandamali da kayan aikin girgije
- Ikon rarraba gidan wasan kwaikwayo ya zama ganuwa algorithmic
- Tilasta haƙƙin mallaka ya zama Sharuɗɗan Sabis
- Baƙin lissafin kuɗi ya zama kashe kuɗi
- Ma'anarsa na 'izini' abun ciki ya zama 'ka'idodin al'umma'"
Ƙarfin ikon Edison ya ba shi damar faɗin waɗanne fina-finai za a iya nunawa da kuma a ina-kamar yadda dandamalin fasaha na yau ke amfani da Sharuɗɗan Sabis, haƙƙin IP, da hangen nesa na algorithmic don tantance abin da abun ciki ya isa ga masu sauraro. Inda Edison kawai zai iya hana gidajen kallo damar yin fina-finai, dandamali na zamani na iya rage gani cikin nutsuwa ta hanyar "hana inuwa" ko lalata.
Wannan juyin halitta daga jagora zuwa sarrafa algorithmic yana nuna ƙarni na gyare-gyare. Inda lambar Hays ta haramta abun ciki a sarari, tsarin AI yanzu suna ba shi fifiko. Inda Operation Mockingbird ke buƙatar editocin ɗan adam, algorithms shawarwari yanzu suna tsara kwararar bayanai ta atomatik. Hanyoyin ba su ɓace ba - sun zama marasa ganuwa, masu sarrafa kansu, kuma sun fi tasiri sosai.
Kwayar cutar ta Covid-19 ta nuna yadda tsarin sarrafawa na zamani sosai da sauri zai iya samar da yarjejeniya tare da tilasta bin doka. A cikin makonni, an kafa ka'idodin kimiyya game da rigakafi na halitta, watsawa waje, da kariyar mai da hankali an maye gurbinsu da sabuwar al'ada.
Algorithms na kafofin watsa labarun an tsara su don haɓaka abun ciki na tushen tsoro yayin da suke murkushe wasu ra'ayoyi, yayin da gidajen labarai suka haɗu da saƙon don ci gaba da sarrafa ba da labari, kuma matsalolin kuɗi sun tabbatar da bin hukumomi.
Kamar yadda farkon kamawar da Rockefeller ya yi na cibiyoyin likitanci ya tsara iyakokin ilimin da aka yarda ƙarni da suka gabata, martanin cutar ya nuna yadda wannan tsarin zai iya kunnawa cikin rikici. Hanyoyi iri ɗaya waɗanda da zarar an ayyana 'kimiyya' da 'madadin' magani yanzu sun ƙaddara waɗanne hanyoyin kiwon lafiyar jama'a za a iya tattauna su kuma waɗanda za a danne su cikin tsari.
Babban Sanarwar Barrington masana kimiyya sun sami kansu sun goge ba kawai ta hanyar tantancewa ba, amma ta hannun da ba a iya gani na danne algorithmic — ra'ayoyinsu da aka binne a cikin sakamakon bincike, an bayyana tattaunawarsu a matsayin bayanan da ba daidai ba, an tambayi ƙwararrun sunansu ta hanyar kamfen ɗin haɗin gwiwar kafofin watsa labarai. Wannan trifecta na murkushewa ya haifar da ra'ayoyi masu banƙyama yadda ya kamata ba a ganuwa, yana nuna yadda dandamali na zamani zai iya haɗuwa tare da ikon jihohi don shafe adawa tare da kiyaye ruɗin sa ido mai zaman kansa. Yawancin masu amfani ba su taɓa fahimtar abin da ba sa gani ba-mafi kyawun tantancewa ba zai iya ganuwa ga maƙasudin sa.
Samun Elon Musk na Twitter ya ba da haske mai haske, yana fallasa ayyukan da aka ɓoye a baya kamar hana inuwa da murkushe abun ciki na algorithmic ta hanyar sakin Fayilolin Twitter. Waɗannan ayoyin sun nuna yadda ƙungiyoyin suka haɗa tasirin gwamnati cikin manufofinsu na daidaitawa-ko ta hanyar matsin lamba kai tsaye ko bin son rai-kore rashin yarda a ƙarƙashin sunan 'ci gaba da bin ƙa'idodin al'umma.' Duk da haka har ma Musk ya yarda da iyakokin 'yancin faɗar albarkacin baki a cikin wannan tsarin, yana mai cewa 'yancin faɗar albarkacin baki ba ya nufin 'yancin kai.' Wannan shigar yana jaddada gaskiyar dawwama: ko da a ƙarƙashin sabon jagoranci, dandamali ya kasance masu ɗaure da algorithms da abubuwan ƙarfafawa waɗanda ke tsara ganuwa, tasiri, da yuwuwar tattalin arziki.
Wataƙila mahimmin bayanin wannan juyin halitta shine gabatarwar da aka gabatar Babban Bankin Dijital na banki (CBDC), wanda ke canza hanyoyin kula da zamantakewar al'umma zuwa kayan aikin kudi. Hadakar ESG Ma'auni tare da kuɗin dijital yana haifar da iko mai girma wanda ba a taɓa ganin irinsa ba-kowane sayayya, kowane ma'amala, kowane zaɓi na tattalin arziƙi ya zama ƙarƙashin maki mai dacewa da zamantakewa ta atomatik.
Wannan hadewar sa ido na kudi tare da kula da ɗabi'a yana wakiltar ƙarshen bayanin tsarin sarrafawa wanda ya fara da abubuwan da Edison ke ciki. Ta hanyar shigar da sa ido a cikin kuɗin kanta, gwamnatoci da kamfanoni suna samun ikon sa ido, taƙaitawa, da sarrafa ma'amaloli bisa bin ka'idodin hukuma-daga iyakokin amfani da carbon zuwa ma'auni iri-iri zuwa ƙimar kiredit na zamantakewa. Waɗannan tsarin na iya haifar da rashin amincewa ba kawai hukunci ba, amma ta hanyar tattalin arziƙi ba zai yuwu ba — taƙaita samun bukatu na yau da kullun kamar abinci, gidaje, da sufuri ga waɗanda suka gaza bin ƙa'idodin da aka amince da su.
Abin da ya fara da nazarin hankali na Tavistock game da ilimin halayyar jama'a, wanda aka gwada ta hanyar gwaje-gwajen motsin rai na Facebook, kuma an daidaita shi ta hanyar tsarin algorithmic na zamani, yana wakiltar fiye da karni na ci gaba da kula da zamantakewa. Kowane mataki da aka gina akan ƙarshe: daga ikon mallaka na zahiri zuwa magudin tunani zuwa sarrafa kansa na dijital. Kafofin watsa labarun yau ba wai kawai suna nazarin halayen ɗan adam ba - suna siffanta shi ta algorithmically, suna sarrafa yawan magudin tunani ta hanyar biliyoyin hulɗar yau da kullun.
Cire daga Matrix: Hanyar Komawa Ga Gaskiya
Fahimtar waɗannan tsare-tsare shine mataki na farko zuwa ga 'yanci. Kamar yadda injin sarrafa iko ya kai kololuwar sa, haka ma damar juriya. Ƙarshen wasan don ikon tsakiya yana ba da wani abin ban mamaki: tsarin iri ɗaya da aka tsara don iyakance 'yanci kuma suna fallasa nasu raunin.
Yayin da juyin halitta daga abubuwan da ke cikin jiki na Edison zuwa ga sarrafawar algorithmic na yau da kullun na iya jin nauyi, yana bayyana gaskiya mai mahimmanci: an gina waɗannan hanyoyin - kuma abin da aka gina yana iya wargajewa ko kuma a kewaye shi.
Mun riga mun ga ƙyalli na juriya. Kamar yadda na lura a cikin bincikena game da asalin Big Tech, mutane suna ƙara neman bayyana gaskiya da gaskiya - kuma da zarar sun ga waɗannan tsarin sarrafawa, ba sa ganin su. Rikicin jama'a game da sassaƙa akida a bayyane-daga kamfen ɗin nuna nagarta na kamfani zuwa tantance dandamali-yana ba da shawarar farkawa ga waɗannan hanyoyin sarrafawa. Kin amincewar da jama'a ke yi na hanyoyin sadarwa na kamfanoni don neman aikin jarida mai zaman kansa, ficewar jama'a daga dandamalin kafofin sada zumunta na zamani zuwa hanyoyin da ba za a iya raba su ba, da kuma ci gaban da ake samu wajen gina al'umma a cikin gida duk sun nuna yadda wayar da kan jama'a ke kaiwa ga aiki.
Haɓaka dandamali da aka sadaukar da kai ga faɗin albarkacin baki, har ma a cikin tsarin tsakiya, yana nuna cewa zaɓaɓɓu ga magudin algorithmic yana yiwuwa. Ta hanyar nuna gaskiya, rage dogaro ga daidaitawar abun ciki mai sarrafa kansa, da tallafawa buɗaɗɗen ra'ayoyi, waɗannan dandamali suna ƙalubalantar halin da ake ciki kuma suna turawa baya ga mamaye manyan labaran. Gina kan waɗannan ƙa'idodin, cibiyoyin sadarwa na gaskiya suna wakiltar mafi kyawun begen mu na juriya: ta hanyar kawar da masu tsaron ƙofa gaba ɗaya, suna ba da babbar dama don tinkarar tsarin mulki da ba da ƙarfin magana na gaske.
Yaƙin neman ƴancin hankali yanzu shine babban gwagwarmayarmu. Idan ba tare da shi ba, ba mu 'yan wasan kwaikwayo bane masu cin gashin kansu amma haruffa marasa wasa (NPCs) a cikin wasan wani, muna yin zaɓin da alama kyauta a cikin matakan da aka gina a hankali. Duk lokacin da muka tambayi shawarar algorithmic ko neman muryoyi masu zaman kansu, muna fasa matrix sarrafawa. Lokacin da muka gina al'ummomin gida na cikin mutum kuma muka goyi bayan rukunonin dandamali, muna ƙirƙirar sarari fiye da magudin algorithmic. Waɗannan ba ayyukan juriya ba ne kawai— matakai ne don kwato ikonmu a matsayin ƴan wasan kwaikwayo na ɗan adam mai hankali maimakon shirin NPCs.
Zaɓin tsakanin ingantaccen sani da ɗabi'ar da aka tsara yana buƙatar fahimtar yau da kullun. Za mu iya cinye abun ciki da aka keɓe ko kuma mu nemi ra'ayoyi daban-daban. Za mu iya karɓar shawarwarin algorithmic ko kuma mu zaɓi tushen bayanan mu da sane. Za mu iya ware kanmu a cikin kumfa na dijital ko gina al'ummomin juriya na gaske.
'Yancin mu yana farawa da ganewa: waɗannan tsarin sarrafawa, ko da yake suna da ƙarfi, ba makawa ba ne. An gina su, kuma ana iya wargaza su. Ta hanyar rungumar ƙirƙira, haɓaka ingantacciyar alaƙa, da maido da ikonmu, ba kawai muna adawa da matrix ɗin sarrafawa ba—muna kwato ainihin haƙƙin mu na marubucin makomarmu. Na gaba na waɗanda suka san isa don ganin tsarin, ƙarfin hali don ƙin shi, da ƙirƙira don gina wani abu mafi kyau.
Abubuwan Mahimmanci don Fahimtar Ƙarfi da Tasiri
Abokai da masu karatu sukan tambayi inda za su iya ƙarin koyo game da batutuwan da nake binciko su, musamman mahadar al'adu, iko, da kula da zamantakewa. Wannan jeri na albarkatun da aka keɓe ya taimaka wajen tsara fahimtara na yadda tsarin wutar lantarki ke aiki, tasiri, da kuma siffata wayewar jama'a. Waɗannan ayyukan sun shafi fannonin ilimi-daga tarihi da ilimin halin ɗan adam zuwa aikin jarida na bincike da sukar al'adu.
Ina raba waɗannan ba a matsayin taswirar taswirar hanya ba amma a matsayin gayyata zuwa bincike mai zaman kansa. A cikin zamanin da algorithms ke ƙara siffanta abin da muke gani da tunani, yin hulɗa tare da bambance-bambancen ra'ayoyin da aka bincika sosai ya zama aikin ƙarfafawa. Ina fatan albarkatun da ke ƙasa su zama mafari masu mahimmanci ga waɗanda ke neman fahimtar tsarin zurfafan tsarin da ke tsara duniyarmu.
Littattafai:
- Dave McGowan, Abubuwan Al'ajabi A Cikin Canyon
Cikakken bincike na wurin kiɗan Laurel Canyon da haɗin gwiwar soja/hankali.
https://www.goodreads.com/book/show/18681494-weird-scenes-inside-the-canyon
- John Coleman, Cibiyar Harkokin Dan Adam ta Tavistock
Hange na ciki a kan ɗaya daga cikin maɓalli na gine-gine na yawan magudin tunani.
https://www.goodreads.com/book/show/7863459-the-tavistock-institute-of-human-relations?ref=nav_sb_ss_1_22
- John Coleman, Kwamitin 300
Binciken tsarin iko da ke tsara manufofin duniya, al'adu, da labarai.
https://www.goodreads.com/book/show/105897.The_Committee_of_300
- Miles Copeland, Wasan Kasashe
Hankali daga tsohon ma'aikacin CIA game da ayyukan ɓoye da kuma yin amfani da fahimtar jama'a.
https://www.goodreads.com/book/show/1344357.The_Game_of_Nations
- Daniel Estulin, Cibiyar Tavistock: Injiniya na Jama'a da Talakawa
Binciken zamani na ayyukan tasiri mai gudana.
https://www.goodreads.com/book/show/29351771-tavistock-institute
- Edward Bernays, furofaganda
Aiki na tushe akan magudin ra'ayi na jama'a da kuma ilimin halin dan adam bayan rarrashin jama'a.
https://www.goodreads.com/book/show/191140.Propaganda
- Neil Postman, Nishaɗin Mutuwa
Binciken yadda nishaɗi da kafofin watsa labarai ke tsara wayewar jama'a da zance.
https://www.goodreads.com/book/show/74034.Amusing_Ourselves_to_Death
- Marshall McLuhan, Fahimtar Kafofin watsa labaru: Tsawon Mutum
Bincike mai mahimmanci na yadda mahallin kafofin watsa labaru ke tasiri ga fahimtar mutum da halayyar mutum.
https://www.goodreads.com/book/show/61786.Understanding_Media
- Shoshana Zuboff, Zamanin Kula da Jari-Jari
Bincike mai zurfi na yadda kamfanonin fasaha ke amfani da bayanan sirri don sarrafawa da riba.
https://www.goodreads.com/book/show/26195941-the-age-of-surveillance-capitalism
- Mark Crispin Miller, Akwatin A: Al'adun TV
Wani zargi na talabijin a matsayin matsakaicin kula da zamantakewa da tunani.
https://www.goodreads.com/book/show/1342360.Boxed_In
- Gore Vidal, Yaki Na Dawwama Don Zaman Lafiya Dawwama
Rubuce-rubuce kan rukunin soja-masana’antu da alakar ta da labaran watsa labarai.
https://www.goodreads.com/book/show/53078.Perpetual_War_for_Perpetual_Peace
- Jay Dyer, Esoteric Hollywood (Sashe na 1 & 2)
Nitsewa mai zurfi cikin sihiri, haɗin kai, da magudin alama a cikin fina-finan Hollywood.
https://www.goodreads.com/book/show/32851888-esoteric-hollywood
- Tom O'Neill asalin Hargitsi: Charles Manson, CIA, da Sirrin Tarihin Sittin
Wani bincike mai ban sha'awa game da gwaje-gwajen sirri na CIA da haɗin gwiwar su da counterculture da Charles Manson.
https://www.goodreads.com/book/show/43015073-chaos
- Tarihin Billy Shears
An gabatar da shi azaman almara na tarihi, wannan littafin ya shiga cikin maƙarƙashiyar maye gurbin Paul McCartney, abubuwan haɗakarwa na tarihin tarihin rayuwa, sharhin al'adu, da kuma binciken rawar The Beatles a matsayin wani abin da aka ƙera a cikin al'umma wanda ya tsara da kuma karkatar da al'adun matasa na ƙarni na 20.
https://www.goodreads.com/book/show/31178916-the-memoirs-of-billy-shears
- Paul L. Williams, Operation Gladio: Haɗin Kai Tsakanin Vatican, CIA, da Mafia
Cikakkun bayanai na ayyuka na ɓoye, farfaganda, da kuma ɓoyayyun tasirin ƙungiyar leƙen asiri kan abubuwan duniya.
https://www.goodreads.com/book/show/22245430-operation-gladio
- Konstandinos Kalimtgis, Dope, Inc.: Yaƙin Opium na Biritaniya da Duniya
Wani bincike mai fashewa a kan cinikin ƙwayoyi na duniya, yana fallasa dangantakarsa da manyan cibiyoyin kuɗi da na siyasa.
https://www.goodreads.com/book/show/16145722-dope-inc
Muhimman Muryoyi da Ƙarin Bincike:
- Mike Williams, Sage of Quay
Cikakken takaddun The Beatles, Tavistock, da rawar da suke takawa a cikin magudin al'adu.
https://www.youtube.com/channel/UCtimXpaec1UWO4lHSYNgfvg
- Michael Benz, Foundation for Freedom Online
Binciken halin yanzu na magudin watsa labarai da kayan aikin tantancewa na dijital.
https://foundationforfreedomonline.com
- Courtney Turner, The Courtney Turner Podcast
Tattaunawa akan injiniyan al'adu, gadon Tavistock, da hanyoyin sarrafa zamantakewa na zamani.
https://www.courtneyturner.com/podcast
- Jay Dyer, Jay's Analysis Zurfafa zurfafa cikin Hollywood, alama ta esoteric, da tsakar al'adu, iko, da hanyoyin sadarwar hankali.
https://jaysanalysis.com
- Rahoton Solari - Catherine Austin Fitts
Cikakken albarkatun da ke binciko tsarin kuɗi, geopolitical, da tsarin tsarin da ke tsara al'amuran duniya, tare da bincike mara misaltuwa cikin fayyace, ɓoyayyun tsare-tsare, da hanyoyin magance su.
https://home.solari.com
- Whitney Webb, Hangout Unlimited
Rahoton bincike kan hukumomin leken asiri, ikon kamfanoni, da magudin watsa labarai.
https://unlimitedhangout.com
- Monica Perez, Nunin Monica Perez
Tattaunawa masu tada hankali kan farfaganda, ayyukan tunani, da labarun watsa labarai.
https://monicaperezshow.com
- Sam Tripoli, Tin Foil Hat Podcast
Tattaunawar da ba a tace ba suna bincika madadin ka'idoji, ɓoyayyun tarihi, da magudin tsari.
https://samtripoli.com/tin-foil-hat
- William Ramsey yayi bincike
Bincike mai zurfi na tasirin sihiri, makircin tarihi, da ayyukan leken asiri da ke tsara al'umma.
https://www.williamramseyinvestigates.com
- Adam Curtis, Karni na Kai (Documentary)
Tafiya mai ƙarfi ta gani ta hanyar juyin halitta na tunani a cikin kafofin watsa labarai da talla.
https://www.youtube.com/watch?v=DnPmg0R1M04
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Joshua Stylman ya kasance dan kasuwa kuma mai saka jari fiye da shekaru 30. Shekaru ashirin da suka wuce, ya mai da hankali kan ginawa da haɓaka kamfanoni a cikin tattalin arzikin dijital, haɗin gwiwa tare da samun nasarar ficewa daga kasuwancin uku yayin da yake saka hannun jari da jagoranci da dama na farawar fasaha. A cikin 2014, yana neman haifar da tasiri mai ma'ana a cikin al'ummarsa, Stylman ya kafa Threes Brewing, wani kamfani mai sana'ar sana'a da baƙon baƙi wanda ya zama ƙaunatacciyar cibiyar NYC. Ya yi aiki a matsayin Shugaba har zuwa 2022, ya sauka daga mukaminsa bayan da ya samu koma baya game da yin magana game da umarnin rigakafin birnin. A yau, Stylman yana zaune a cikin kwarin Hudson tare da matarsa da 'ya'yansa, inda yake daidaita rayuwar iyali tare da harkokin kasuwanci daban-daban da haɗin gwiwar al'umma.
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